Our Story

It all started in 2024, after years of living near the Delaware River. Though the shad had always been there, we hadn’t truly discovered them—until one season changed everything. From the first catch, we were hooked.

Driven by our passion and hands-on experience, we began crafting our own shad lures—fine-tuned spoons designed to perform where it matters most. It started as a personal project, but word quickly spread. Family and friends noticed the quality and effectiveness of our lures, and soon fellow anglers began to take interest too.

What began as a riverside hobby has grown into something more—a small but ever growing operation dedicated to making high-quality, hand-crafted shad lures that work.